Bugsolutely focuses on developing, making and exporting foods made from edible insect flours. Founded in 2015 in Bangkok as a Thai limited company, Bugsolutely is right at the core of the new bug business. This industry is spreading quickly in all western countries, and has gained wide press coverage in the last two years. Our products – including the unique Cricket Pasta™ – are the result of our research into finding the best possible combination for a tasty, healthy food. Our export strategy to western countries is based on partnerships with international food distributors and on our international online shop.
A social, green project
Bugsolutely is not only meant to be a business, but also a social project. Cricket flour is rich in proteins, vitamins and mineral elements, therefore we consider it a major enhancement for healthy food consumption. But above all, the cricket flour is one of the most sustainable types of protein.
Crickets need little food and water (1,000 times less than a cow) and they grow quickly. They only require 2 kg of feed to make a 1 kg of protein, while a cow needs 10 kg. Clearly, they convert food into protein in a much more effective way than any other farm animal.
The percentages of greenhouse gas emission from insect farming are hugely less than livestock farming which is the largest contributor to global greenhouse emissions at 18%. These are some of the reasons why the United Nations and other international institutions are pushing towards the diffusion of this food source.
A booming industry
The edible insect industry is developing quickly in the western world. The healthy characteristics of insect flours and the curiosity towards this new food are helping the growth of a large number of start-ups producing insect-based food in the USA and in Europe.
The European Union recently voted in favor of new regulations for edible insects and US, New Zealand and Australia are allowing bug based foods to be imported and sold.
Bugsolutely is one of the few companies in Thailand (the biggest producer of crickets) tapping the opportunities deriving from cricket processing, and it is the producer of Cricket Pasta, the first pasta based on 20% cricket flour.
We’re doing it in the right place
Most of the start ups in the edible insect industry are based in USA and EU, but we believe that Thailand is the place to be. You may not know it, but Thailand was the first producer of crickets for human consumption in the world, and it is still the largest. Farming and eating insects is a tradition as old as cultivating plants here, and there are already more than 20,000 farms producing crickets as food. In Thailand, the University of Khon Kaen is an internationally recognized leader for studies and research in this field. Last but not least, the tropical temperature is perfect for cricket rearing (avoiding heating system costs and the consequent carbon footprint).
Massimo Reverberi was born in Milan, where he attended the University of Milan, Political Science, obtaining a degree in Business Management. After 3 years in a major advertising agency as Account Manager for Microsoft and Toshiba, he co-founded Prima Pagina, a marketing agency in Milan (more than € 5 millions turnover per year from 2000 to 2010, staff of 25 professionals, and partnerships with leading multinational companies).
At the end of 2012 he sold his company shares, left Italy and spent two years exploring business opportunities in South East Asia, mostly in Thailand. More info and references at Linkedin.